Just give me the FACTS!

Here are the 2012 FACTS about cereal nutrition and marketing to children.

In 2009, the first Cereal FACTS report documented the nutrition quality and marketing of cereals to children. Three years later – using the same methods as the first report – Cereal FACTS 2012 quantifies changes in nutrition content and children’s exposure to marketing for children’s cereals.

Explore the Cereal FACTS website to learn more about the companies, brands, nutrition content, marketing techniques, and the science behind the FACTS. 

For the detailed report methods and findings see the Cereal FACTS 2012 Report, Cereal FACTS 2012 Report Summary, and Report Summary in Spanish.

Cereal FACTS Videos

In Reach - cereal companies have turned the cereal aisle into prime advertising space to reach children

How Sweet It Is! - how much sugar does your child’s cereal contain?

The 2009 report and report summary are available.

Visit the Yale Rudd Center website to learn more about all our research on food marketing to youth.

Press Release

Cereal FACTS 2012: A Spoonful of Progress in a Bowl Full of Unhealthy Marketing to Kids
Cereal companies have improved the nutritional quality of most cereals marketed directly to children, but they also have increased advertising to children for many of their least nutritious products, according to a report by the Yale Rudd Center for Food Policy & Obesity.

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